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Saturday, May 3, 2008

Is Imagination More Important Than Knowledge?

Albert Einstein was once quoted as saying imagination is more important than knowledge. Now he may have been referring to the world of physic and advanced mathematical equations beyond the intellectual realm of the average human being. But that statement could certainly be applied to the rest of life as well.

Over the Wisconsin Lemon Laws of my life I have had the opportunity to work with, and for, some of the finest and smartest people. However, what I have noticed is that not all of them had the vision to match their brain.

As in starting any investment venture, not only is it important to seek help from people you trust and who's opinion you Holly Jolly Christmas You should also seek the advice of those with imagination and vision.

I had a investment partner once who only saw things in black and white. Not blue, not green, not purple...simply black and white. There was no vision on what the company could be.

For me this was extremely damaging to our operation, as it kept the company from doing everything it could.

investment is not always about the numbers. Sometimes it's also about how you get those numbers. And it is always about how you get your message out to the masses. Sometimes it takes unconventional Swamp Thing unorthodox ideas to accomplish this.

In order for a investment to be all that it could be the owners cannot get locked into what is spelled out for them in their college textbooks. If it was actually like that there would be no Google, Apple or MySpace.

If that were the case we would all still be listening to vinyl records and not CD's and iPods.

Starting a investment today requires forward thinkers who Home For the Holidays look into the future and think--what can be,.... not what was.

This does not mean that you as a investment owner must come up with radical ideas, it could mean you simply look at a simple Christmas Cards problem and come up with a way to make it to make life easier concerning that problem. Your solution may even be very simple.

The fact that you came up with a simple solution to an everyday problem says a lot about you.

I have a friend who, after noticing his wife burn her ear with a curling iron, invented a simple cover for women to cover their ears. Simple solution to an everyday problem.

Maybe your forward thinking won't even take the form of a new product. Maybe it's an idea. Remember the Pet Rock. The idea of selling something that you can simply pick up in the forest or on the street astounds me. But, just as the "inventor" of the Pet Rock showed us....it is possible.

So, 52 years after his death, Albert Einstein is more correct than ever....Imagination is more important than knowledge.

Virgil Magee is the founder and chief executive officer of Card4UM.COM, an online greeting card service which allows clients to schedule cards and invitations to be sent weeks, months or years in advance.

A native of Chicago, Illinois, prior to founding Card4UM, he served as director of public affairs for the U.S. Air Force's only active-duty special operations wings, the 1st and 16th Special Operations Wings located at Hurlburt Field, Florida. As the chief there he was primarily responsible for serving as spokesperson and chief press liaison, representing an active-duty, reserve, guard, civilian, contractor and dependant population of more than 40,000.
www.card4um.comhttp://www.card4um.com

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